Our founder, Rachel, was born and raised in New Jersey just outside of NYC. She's a doting dog mama, a huge nerd for all things superheroes, a musician, and a passionate lover of pasta (…and pizza. bread and cheese, really).

 

Recalling her experience as a scared 14 year old scrolling through Psychology Today seeking a practitioner, Rachel has vivid memories of feeling lost and overwhelmed. She remembers how hard it was to choose the person with whom she’d share her most vulnerable relationship with, basing her decision on what felt like an ocean of headshots and bios. Branding, and its visceral ability to connect practitioners with resonant clients, felt like the missing piece of the puzzle.

 

Years later, Rachel founded coBranding in 2019 with a decade of combined experience in design, branding, education, and corporate management. She combined her versatile skill set and passion for helping facilitate meaningful connections to develop a holistic approach to branding and design crafted to empower mental health practitioners.

 

Since then, she’s worked with over 100 brands helping each one reach those who need them the most. She's excited to continue to help practitioners help people through creativity, connection, and kindness.

Sam Szentmik is an experienced social media manager, content creator, and graphic designer with extensive experience in digital marketing. From running her own digital agency to working on campaigns for major brands like PNC Bank and ViacomCBS, she has built a career rooted in creativity and strategy.

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Her passion for online content creation started at just 10 years old (on Neopets, no less), sparking a lifelong pursuit of digital design. She earned a BA in Animation and Motion Media in 2016 and has been working professionally in the field ever since.

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With a strong background in social media marketing, strategy, graphic design, and community engagement, Sam thrives on helping brands navigate the ever-evolving digital landscape. She is especially passionate about mental health advocacy and enjoys working with brands that aim to make a positive impact in this space.​ If managing multiple social media platforms feels overwhelming, she can take care of that!

Kate Elsishans is the Marketing Associate at coBranding. She is currently based in Nashville, TN, and is a senior at Belmont University.

 

With over four years of experience in social media content planning, Kate has developed a deep passion for the creative process.

 

Her journey with coBranding began when she first met Rachel, her voice instructor, at the age of 14. After graduating high school, Kate started interning at coBranding in 2021, quickly proving herself and joining the official team.

 

Kate's content creation is driven by her love for helping clients connect with their audience and ensuring that audience finds the support they need.

Passionate, friendly, and creative, Bree thrives in collaborative environments and loves working with people from all walks of life. She is a recent graduate from New York University.

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Having personally experienced the transformative power of therapy over the past ten years, Bree is deeply passionate about mental health and self-improvement. She is a strong advocate for therapy and believes in its ability to help people grow and heal, and is excited to use her creativity and insight to help your brand become the best representation of you.

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Outside of her professional pursuits, Bree enjoys expressing her creativity through shooting film photography, designing and decorating her apartment, and getting tattooed. She also cherishes her time with her eight-year-old Cavalier King Charles Spaniel, who keeps her company on a sunny walk in the park or a day watching movies in bed.