Welcome back! Today we’re introducing you to our director of operations, Becca. Becca started out with coBranding as an administrative assistant handling mostly sales and marketing tasks, joined our creative team handling web design and copywriting, and now oversees web design and handles accounting and operations tasks.
In addition to being the queen of paperwork and organizing spreadsheets, Becca enjoys creative and hands-on crafts like sewing and crocheting, as well as teaching music lessons some evenings. She answered a few different questions for us to share a little more about what she does and what is important to her!
What first got you into the world of design and branding? Why did you choose it?
Rachel and I had worked with each other for years at another job and actually met in college while I was studying music. When she started this new venture, I was incredibly excited for her but wasn’t originally expecting to end up working with her again! When the coronavirus quarantine began and I found myself with more time on my hands, Rachel happened to be looking for extra help at the same time. It was one of those instances where everything just lines up perfectly!
I was originally more of an administrative assistant handling social media and sales, but I’ve always been a creative person and I found it really fun and exciting to watch websites being built totally from scratch. I told Rachel I was interested in learning more about it, and as the company grew, my work just exploded from there!
I love design and branding because not only is it incredibly creative, which is something I’ve always known I wanted to do, but it also directly helps so many people. Since we work with health and wellness professionals, everything we do for their branding helps them get their name out into the world so more people can find their services and benefit from treatment like mental health therapy, acupuncture, chiropractic care, massage therapy, etc. I’m really passionate about health and wellness because I’ve really taken more time to slow down and take care of my body and mind recently and I’m incredibly grateful to have this opportunity to expand those resources for others.
What makes you a good web designer?
Because I didn’t train traditionally at a technical school or university program, I think I have a different way of looking at things that is a little outside the box. I don’t have any preconceived ideas about how things are ‘supposed’ to be done so that gives me a little more freedom to create something completely new and unique for our clients that matches their vision for their brand. That’s not to say that I always get it right the first time! Quite the opposite. The most important part of the creative process is getting feedback from my peers to see what I can do better and what processes aren’t as efficient as they could be. Sometimes just tweaking a color or moving a paragraph an inch to the left can really make a difference in its visual and emotional impact as well as its readability.
How have the advances in online resources changed the process of web design today?
One thing I love is that it’s much easier to focus on the visual aspect of web design. Instead of coding a website from the ground up, I can use tools like Wix to get instant visual feedback of how everything will look as I put it all together. Where we often see people get into trouble is when business owners try to take their website into their own hands and don’t step back to think about how each aspect of the website flows and works together. It ends up feeling a mismatched puzzle without a cohesive vision and flow, which is why it’s always better to make sure you bring a professional in to get the best possible results.
How do you approach the creative process?
My web design is always influenced primarily by the client’s logo. Sam designs that part first by going back and forth with the client to make as many revisions as it takes for them to be totally happy and excited about the design. Then the first thing I look at are the colors. Is it bold, flashy, and vibrant? Or is it more restrained, minimalist, pastel, whimsical, etc.? The style decisions in the logo impact the style I use for the website. I always match colors and fonts to the logo to make sure everything is consistent, and I reach out to the client and to Sam and Rachel regularly to get feedback and make sure I’m staying accurate to the client’s vision.
My favorite part is beginning to include the web content because that really pulls everything together. When it’s an empty page with some background color and a logo, it’s hard to see the full picture. But once I start adding information about our client’s services, everything starts to take shape!
How do you incorporate feedback into your designs?
Everything that I do incorporates the information we gather about the client during the identity intake session, as well as regular check ins to get feedback on their thoughts as we go through the process. I’ve done everything from swapping out a photo to redesigning the content layout and everything in between. The client has a vision, even if they don’t know it yet, and they can usually recognize instinctively whether the design of their logo or website feels natural to them or if it isn’t quite there yet.
What do you do if a client doesn’t agree with your design recommendations?
Everyone has different taste! Even though I work with so many different clients, my first instinct doesn’t always match that of our client. If they simply aren’t a fan of a recommendation I make, then I find an alternate route to accommodate their taste while also remaining consistent across their brand and visually impactful for anyone who looks at their website. If they want something that directly contradicts their existing design, then we’ll work together to find a compromise. I always make the effort to explain exactly why something won’t work if there is a specific functional or design element that isn’t compatible with their existing materials.
If you weren’t doing design, what would you be doing?
I’m not really sure! I’ve always known that I wanted to be involved with helping people and I’m very creative. I’ve thought about a lot of things, massage therapy, sign language interpreting, therapy, social work, etc. The one constant is that I’m always in a very interactive and supportive environment.
What do you do to unwind?
I have a different hobby every week! I love learning and trying new things. Some consistent ones are crocheting and reading. I love creating something with my own hands, since a lot of what I do is just staring at a computer all day. I could sit for hours with a good fantasy novel to whisk me away to a whole different world with a completely different set of rules. I’ve also dabbled in acrylic painting, embroidery, sewing, and even spinning yarn!
How do you measure success?
To me, success is measured in personal satisfaction at the end of the day. If I go to bed feeling accomplished and productive, then I am not only happy, I am also excited and energized the next morning to get up and do it all again.