Welcome back! Today we’re introducing you to our sales and marketing coordinator, Jess, who does a million and one jobs for us! Jess is in charge of our social media, as well as seeking out potential clients. Most of Jess’s work experience has been in the Human Services field as well as retail, but her ability to learn quickly and her passion for helping people made her a great fit for the coBranding team.
In addition to being a marketing queen, in her spare time she enjoys playing video games, dabbles in various artistic mediums, and enjoys cooking. She answered a few different questions for us to share a little more about what she does and what is important to her!
What made you decide to pursue business and marketing after getting your Human Services degree?
Frankly, I didn’t have a lot of experience in marketing and business, besides taking a few classes on business and marketing, and finding it interesting. I have also spent time assisting a former boss with typing up some small flyers, special menus, and occasionally posting from the restaurant’s Facebook for special occasions or events. When I went to college, I decided my best environment was in one that was helping people, so I chose Human Services as my major. While working in the human services field, I had taken note of a few things at my specific workplace I was unhappy with, while also working at a retail job that I only stayed in for security, as my other job was an on-call position. Then, when the COVID-19 pandemic got serious, I had to stay home from both of my previous jobs. This is because I have Cystic Fibrosis, which, at its surface, is a lung condition. I wasn’t actively seeking employment, thinking I’d apply for better positions within the Human Services field when the pandemic settled down, but also was open to other opportunities in other areas of work. When Rachel opened up a position I decided it would be an excellent opportunity to grow in marketing with someone who I knew is a good teacher and an all around wonderful person. Understanding coBranding’s mission made me feel like this was an incredibly good fit for me and I’m so ecstatic to help people, help people!
How do you regroup and recover from bad days?
This is hard to answer, only because it really depends on how willing I am to talk to someone and what kind of bad day it’s been. If I feel open enough to discuss, I talk to almost anyone I have around me which includes my partner, my mother, my therapist, and/or my friends. If I don’t, or if I am finished talking to someone I generally play Animal Crossing, draw, or listen to music.
How do you stay self-motivated while working remotely? How do you organize your day?
This is a really good question. I have ADHD which was something that was holding me back from applying for remote work because I was afraid that working from home would provide me too many distractions. So far, my methods have involved carefully planning my day down to the hour so I have a strict schedule, not leaving my office space for anything except using the bathroom, lunch, or emergencies, and being comfortable with asking questions as often as I need. This obviously cannot be upheld every single day, because life is unpredictable. However, I’m also a flexible person and this is a huge added benefit. Being strict with myself doesn’t mean I can’t go with the flow if I’m needed for anything besides what I normally have planned!
How do you inspire trust in your clients?
My first instinct is to be as open as possible with someone, because in my own experience of being a client or customer, I personally feel more comfortable if someone is open and sometimes, even vulnerable with me. It helps me relate to them on a level that makes our work more enhanced. I make sure to ask if someone is comfortable with answering any questions that aren’t surface level, and would never want to push someone past that.
What has been your most significant achievement so far?
I’ve struggled a lot in the past with anxiety and depression that’s comorbid with ADHD, creating blocks in the way I feel about myself. I recently began quashing some thought processes that create these blocks, and also have been more on top of my medications and treatments surrounding my CF. I find this to be my most significant achievement because I can’t remember a time I felt so free and open to whatever life throws my way. I attribute a lot of this to remembering my medications more as well, because taking my vitamins with my meds has also improved my mood. It’s not like I don’t still have struggles, or that I am “cured,” but that I am no longer afraid to fail, or to have a bad day, or to feel negatively. Building my confidence to this level and staying on top of taking care of myself has definitely been my most significant achievement so far.
What media platforms do you recommend small businesses use to get the most bang for their buck/marketing power?
I find lately that LinkedIn is huge for networking and marketing when utilized optimally! It can seem awkward to send messages to people in search of clients, but most people understand, thankfully.
What are the most important skills you use in your day to day work?
My adaptiveness and willingness to ask questions are probably the most important skills I could use every day at work!
What core values should sales/marketing professionals have?
The first thing I think is important is transparency. I don’t like being lied to, you don’t like being lied to, I don’t think anyone does. It’s important for a client to know that you value them, and that’s probably one of the most important and easy ways to show that. Another thing I think is important for a sales or marketing professional to possess is resilience. Sometimes things just don’t go the way you thought it would or that you would have wanted. Resilience to me is accepting something failed, letting yourself feel how you do, and picking back up and getting right back at it.
What’s something you taught yourself lately?
When I have the energy, I’m always trying to learn how to cook new things!
How do you measure success?
I’ll answer your question with a quote from Michelle Obama that we recently posted on our Instagram for Wednesday Wisdom: “Success isn’t about how your life looks to others. It’s about how it feels to you... being successful isn’t about being impressive, it’s about being inspired.”