Why "co" Branding?

Updated: Oct 6


As a company, one of the first things we set out to do was establish our values and mission.  Brainstorming and word webs produce a number of important words that apply to what we do, such as affordable, quality, and eye-catching, but what we noticed coming up over and over were words beginning with CO.  Today, we’re going to talk a little bit about which “co” words are most important to us and why they are so integral to our mission to make branding for health and wellness professionals easy.


COhesive

Adj. well-integrated, unified

This is the first word you see when you visit our website and with good reason.  One of the first things you learn in the world of design and branding is that without a cohesive thread through everything you do in a particular project, they just look like disconnected and unrelated pieces.  If your business card is bright red with your name typed in Times New Roman, but your website is all blues and green with flowing script fonts, anyone would be understandably confused and wonder if those two marketing items were actually for the same person or if there was some sort of mistake.  It also leaves people confused as to which version of you is the most accurate.  Are you bold and bright? Are you graceful, gentle, and natural?  Keeping every aspect of your branding cohesive gives every potential client an accurate picture of who you are and what you do no matter where they find you.


COnvenient

Adj. easy, comfortable for use

We know that as health and wellness professionals, your focus is on the work you do and helping as many people as possible; in fact, we believe that this is the way it should be! As a way to allow practitioners to continue perfecting their craft and to continuously see patients, we designed our full-service branding package to take that pressure off you to make it as convenient as possible.  Whether you are just starting a business for the first time or you’ve been in business for a while and you’re ready for a facelift, our three-step process makes it easy to distill the most important aspects of who you are as a professional into an impactful brand that makes it easy for you to market yourself with COnfidence.


While our process is designed to take about one month from start to finish, we do our absolute best to work with your schedule.  Whether you need business cards in one week, a website in two, or your entire brand in one month, we are here to make sure that we meet your needs and perfect your brand. 


COllaborative

Adj. characterized by collaboration (working together, cooperating)

We make it easy for you to be as involved or hands-off in the process as you want.  After your initial identity intake, in which we really evaluate who you are as a professional and who you work with, our creative team gets to work coming up with drafts of your logo and business cards.  You get unlimited revisions until you’re totally happy with everything we make for you. If we don’t get it quite right the first time, or even the fifth time, you can rest easy knowing that we’ll work with you until it’s exactly what you’ve dreamed of.


We also make sure that you feel totally empowered to run everything on your own after we have fully established your brand.  Each branding package always wraps up with two training calls with a member of our creative team to give you a full rundown of your website functionality as well as how to use your custom social media strategy most effectively.  You’ll feel like a pro after hands on training on how to update text and media on your website or send out an email campaign, and our time-saving recommendations for social media tools will make your marketing more efficient so that you can reclaim time in your day to take of more important things like taking appointments or being with your family.


COnnected

Adj. united, joined, linked

Our end goal with your branding is to connect you to the people who need your help the most.  Especially in today’s fast paced and technologically advancing world, it’s important to make sure that not only do all of the elements of your own branding feel connected to each other, but also that your ideal clients feel connected to who you are as a person and as a professional.  When all the pieces of your professional brand feel like an accurate representation of who you are and what your professional values are, then your target market will be able to quickly form a connection with you and make the decision to reach out and work together to improve their life.


And of course, we would be quite remiss if we didn’t mention the most important “co” word of every successful brand -- coffee!


Ultimately, every “co” word in this list leads to one thing: your ability to make an impact and change lives.  Through our four cornerstone values, we make it easy for you to build a brand you’re proud of and make your dreams a reality.  With a clean, professional brand identity, you will make a great first impression online and offline, convey your credibility and experience to potential clients, and increase your influence so you can impact more and more people.


We take no shortcuts in our mission to help you become a powerful professional and build a strong, eye-catching brand.  If you’re ready to invest in your own success, schedule a free strategy call with our founder and creative director Rachel here!  We’re looking forward to hearing from you.


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