First impressions are everything, and the truth is that you have no control over where someone interacts with your brand for the first time. It could be on social media, a street sign, a poster or flier, your business cards, your website, an intake form - the possibilities are endless.  We know that establishing and maintaining a resonant, impactful brand presence is a lot of work.  Even after a strong brand foundation is built, it needs to be kept up through consistent, cohesive marketing content - and that’s only one of the bazillion things you have to do.

Our unique branding process provides a combination of professionally designed, beautiful, impactful brand materials and empowering

strategic coaching to set you up for long-term success. Throughout the four phases of our customizable and comprehensive branding process, you’ll work one-on-one with the experts on our team for an hour each week on Zoom.

At the end of the process, you’ll have a stunning brand identity, cohesive brand presence, and all of the tools you need to maintain it all with ease!

What is the coBranding Process?

Phase One: Clarity (2 Weeks) | It’s important to build your brand on a strong foundation to make sure it authentically represents your identity and can function the way you need it to! We work together to get clear on target market, messaging, business plan/strategy, and operational streamlining systems that will make your life easier.

Phase Two: Foundations (2 Weeks) | At the core of any successful brand is a beautiful, impactful logo! During this phase, we create the visual identity of your brand, making sure you’re fully equipped with a striking logo, business card and email signature designs, and a brand style guide to help you maintain it long term.

Phase Three: Marketing (2 Weeks) | Marketing can be daunting and time consuming, but it doesn’t have to be! We work with you to craft a strategy that speaks to you and your audience and to set you up with custom brand-cohesive content templates and tools that allow you to maintain a professional, resonant marketing presence efficiently and effectively. (Imagine being able to create and schedule a whole month of professional marketing content in just an afternoon. No need to waste hours of your time each day on social media, and no need to take on the big recurring expense of outsourcing!*)

*If you’re certain that you won’t have the time, energy, or bandwidth to maintain your marketing presence yourself, we can bypass this part of the process to make things more time and cost effective! Alternatively, we do have many affordable ongoing support options that would allow our team to take marketing off your plate entirely.

Phase Four: Website (4 Weeks) | Your website is a crucial tool. It should function as a virtual office space, immersing your prospective clients in an environment that reflects your brand presence and elicits a sense of calm, trust, and comfort. Additionally, it should function as an office space, serving as the home base for all of your streamlining operational tools. Your website can essentially be a stand in front desk receptionist - providing information, answering questions, and even taking certain tasks off your plate including but not limited to scheduling, payment processing, and collecting information.

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So how does it work?

We're here to help you build the brand you need. The full coBranding process is a ten week process designed to give you everything you need to have a strong, powerful brand. But if there are parts of the process that don't align with your needs or budget, we customize the process to make sure you get everything you do need without wasting your valuable time and money on the things you don't need.

Still not sure what you need? Asking yourself the following questions can help you identify your unique business needs, as well as how we can best help you establish a strong brand and an efficient business.

  • Can you confidently answer the following five questions?

    • Who is your ideal client?

    • What do you do for them?

    • How do you do it / What’s their full experience like?

    • How can you express what you do to your ideal client with optimally resonant, impactful messaging?

    • What is the most efficient and effective way to do all the things you do?

  • Do you feel like there aren’t enough hours in the day and like you need to clone yourself to get everything done?

  • Do you have a strong logo that you’re proud of?

    • If yes, do you know exactly which colors/fonts/symbols you should use to create cohesive materials?

    • If you have a strong logo, are your business cards and email signature professionally, cohesively branded as well?

  • Tell me about your marketing presence. (Website, active social media accounts, email marketing, etc)

  • Would you like to have the tools and training to be able to maintain a professional marketing presence independently without the hours and hours of stress it’s currently costing you?

    • OR would you prefer to either work with someone collaboratively for strategic/design support or accountability?

    • OR would you prefer to outsource your marketing completely?

Answering these questions for yourself or discussing them with our team on your free strategy call can help us identify how we can best help you bring your business to the next level.