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HELLO

welcome to cobranding!

WE ♡ THERAPY

And that's why we do what we do.

 

Years ago, while studying branding, Rachel needed a therapist. Scrolling through Psychology Today, she couldn't fathom how anyone was supposed to start the most vulnerable relationship of their life with nothing to go on but an ocean of smiling headshots, impersonal bios, and generic websites.

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Branding is one of the most powerful compatibility tools we have, and in the mental health world, compatibility can be life-saving. Your brand is a magnet. It attracts and repels, whether you mean it to or not, and without care it can pull in clients who drain you and push away the ones who need you most.

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But most therapists treat branding like an afterthought, slapping a Canva logo on a Squarespace template, heading right to Instagram, and wondering why nothing's working.

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In 2019, Rachel founded coBranding to change that. And in a post-Covid, highly virtual world full of AI slop and bullshit content, authentic, resonant, human branding matters more than ever.

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COBRANDING (noun)

co·bran·ding /ˈkoʊˌbrændɪŋ/

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A unique, collaborative branding approach, built around connectedness, that facilitates compatible client/clinician relationships, so those who need you know it.

We meet you where you are, and together, we go where you want to be.

This work isn't one-size fits all. Instead of trying to force standardized packages or templated deliverables, we focus on the time we spend together. Think of it like business therapy for therapists.

 

Here are some things that can happen on the spot during our one-on-one sessions:

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STRATEGIZE

Together we can explore:

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Business coaching

Practice identity

Workflows

Passive income

Sliding scales + models

Marketing analytics

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DESIGN

Together we can craft:

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Logo

Brand guidelines

Business cards

Website

Social media

Marketing materials

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IMPLEMENT

Together we can set up:

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Automations

Booking platforms

EHR / EMR integrations

Website functionality

Online courses

Online shops

meet our team

Rachel started coBranding after experiencing firsthand how a therapist's online presence could make or break the vital, vulnerable client/clinician relationship. With a background spanning design, branding, education, and business, she built a holistic approach to help mental health practitioners connect with the people who need them most. Outside of coBranding, she's probably singing in the kitchen, playing Mario Kart with her husband Rob, or hanging out at the dog park with their pup Bella.

Rachel remembers how overwhelming it felt to scroll through endless therapist profiles, trying to choose the person she’d trust with her most vulnerable moments. That experience revealed the power of branding to create real, human connection, ultimately inspiring the foundation of coBranding. With a versatile background in design, branding, education, and business, she developed a unique, holistic approach to branding and design crafted to empower mental health practitioners to help those who need them most. Outside of coBranding, you can find Rachel spending time with loved ones, cooking eggplant parm while singing in the kitchen, or hanging out with her husband, Rob, and their pup, Bella.
rachel gelberg
Rachel started coBranding after experiencing firsthand how a therapist's online presence could make or break the vital, vulnerable client/clinician relationship. With a background spanning design, branding, education, and business, she built a holistic approach to help mental health practitioners connect with the people who need them most. Outside of coBranding, she's probably singing in the kitchen, playing Mario Kart with her husband Rob, or hanging out at the dog park with their pup Bella.
Rachel remembers how overwhelming it felt to scroll through endless therapist profiles, trying to choose the person she’d trust with her most vulnerable moments. That experience revealed the power of branding to create real, human connection, ultimately inspiring the foundation of coBranding. With a versatile background in design, branding, education, and business, she developed a unique, holistic approach to branding and design crafted to empower mental health practitioners to help those who need them most. Outside of coBranding, you can find Rachel spending time with loved ones, cooking eggplant parm while singing in the kitchen, or hanging out with her husband, Rob, and their pup, Bella.

rachel gelberg

CEO, FOUNDER

she/her

Sam brings deep experience in social media strategy, content creation, and graphic design, with a career that spans her own digital agency and campaigns for brands like PNC Bank and ViacomCBS. She's especially passionate about mental health advocacy and loves helping purpose-driven brands find their footing in an ever-changing digital landscape.

Sam is an experienced social media manager, content creator, and graphic designer with extensive experience in digital marketing. From running her own digital agency to working on campaigns for major brands like PNC Bank and ViacomCBS, she has built a career rooted in creativity and strategy. With a strong background in social media marketing, strategy, graphic design, and community engagement, Sam thrives on helping brands navigate the ever-evolving digital landscape. She is especially passionate about mental health advocacy and enjoys working with brands that aim to make a positive impact in this space.​
sam szentmik
Sam brings deep experience in social media strategy, content creation, and graphic design, with a career that spans her own digital agency and campaigns for brands like PNC Bank and ViacomCBS. She's especially passionate about mental health advocacy and loves helping purpose-driven brands find their footing in an ever-changing digital landscape.
Sam is an experienced social media manager, content creator, and graphic designer with extensive experience in digital marketing. From running her own digital agency to working on campaigns for major brands like PNC Bank and ViacomCBS, she has built a career rooted in creativity and strategy. With a strong background in social media marketing, strategy, graphic design, and community engagement, Sam thrives on helping brands navigate the ever-evolving digital landscape. She is especially passionate about mental health advocacy and enjoys working with brands that aim to make a positive impact in this space.​

sam szentmik

MARKETING DIRECTOR, COO

she/her

As a mom, yoga and meditation teacher, reiki healer, and somatic pelvic care practitioner, the through-line of Esther’s life is her deep love for connection and care. That, combined with her love of therapy and passion for supporting an empowered sense of authenticity, brought her to her role as an account manager with coBranding.

esther shilo
As a mom, yoga and meditation teacher, reiki healer, and somatic pelvic care practitioner, the through-line of Esther’s life is her deep love for connection and care. That, combined with her love of therapy and passion for supporting an empowered sense of authenticity, brought her to her role as an account manager with coBranding.

esther shilo

ACCOUNT MANAGER

she/her

Joanna is a disability advocate who uses digital marketing to help connect people with the right resources, communities, and healthcare professionals. She's passionate about bridging the gap between mental health practitioners and the people searching for their help.

[TITLE] Joanna Hanaka (she/her) is a disability advocate passionate about utilizing digital marketing strategies to help connect people with the right information, resources, community, and healthcare professionals. She loves to help bridge the gap between mental health professionals and those seeking their help! In her free time, Joanna enjoys hiking, studying foreign languages, crafting, spending time with her cats, playing video games, and picking out vinyls at the record store.
joanna hanaka
Joanna is a disability advocate who uses digital marketing to help connect people with the right resources, communities, and healthcare professionals. She's passionate about bridging the gap between mental health practitioners and the people searching for their help.
[TITLE] Joanna Hanaka (she/her) is a disability advocate passionate about utilizing digital marketing strategies to help connect people with the right information, resources, community, and healthcare professionals. She loves to help bridge the gap between mental health professionals and those seeking their help! In her free time, Joanna enjoys hiking, studying foreign languages, crafting, spending time with her cats, playing video games, and picking out vinyls at the record store.

joanna hanaka

CLIENT ENGAGEMENT SPECIALIST

she/her

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