we love therapy
And that's why we do what we do.
Years ago, while studying branding, Rachel needed a therapist. Scrolling through Psychology Today, she couldn't fathom how anyone was supposed to start the most vulnerable relationship of their life with nothing to go on but an ocean of smiling headshots, impersonal bios, and generic websites.
Branding is one of the most powerful compatibility tools we have, and in the mental health world, compatibility can be life-saving. Your brand is a magnet. It attracts and repels, whether you mean it to or not, and without care it can pull in clients who drain you and push away the ones who need you most.
But most therapists treat branding like an afterthought, slapping a Canva logo on a Squarespace template, heading right to Instagram, and wondering why nothing's working.
In 2019, Rachel founded coBranding to change that. And in a post-Covid, highly virtual world full of AI slop and bullshit content, authentic, resonant, human branding matters more than ever.
COBRANDING (noun)
co·bran·ding /ˈkoʊˌbrændɪŋ/
A unique, collaborative branding approach, built around connectedness, that facilitates compatible client/clinician relationships, so those who need you know it.
Think of this like business therapy for therapists.
Every practice is different, and so is every person behind it. This work isn't one size fits all. We meet you where you are, and together, we go where you want to be.
Instead of squeezing you into a standardized process, we pull up a chair, have a cup of coffee, and focus on what matters most: the time we spend together and what we can design and create in real time.
Think of it like business therapy for therapists: a space to talk things through, get things done, and leave feeling clearer, and genuinely excited about your practice and how it shows up in the world.
In each one on one session, we determine the "next right thing" for you and your goals and work through it live together. That real-time collaboration allows us to get aligned, lock in, and bring what feels intangible to life.
Here are some things that can happen on the spot during a live session:
BRANDING
Logo design
Brand guidelines
Business cards
Website
Social media
Marketing materials
STRATEGY
Business coaching
Practice identity
Workflows
Passive income
Sliding scales + models
Marketing analytics
SYSTEMS
Automations
Booking platforms
EHR / EMR integrations
Website functionality
Online courses
Online shops
meet our team
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rachel gelberg
FOUNDER, BRAND EXPERT
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sam szentmik
MARKETING + OPS DIRECTOR
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esther shilo
ACCOUNT MANAGER
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![[TITLE] Joanna Hanaka (she/her) is a disability advocate passionate about utilizing digital marketing strategies to help connect people with the right information, resources, community, and healthcare professionals. She loves to help bridge the gap between mental health professionals and those seeking their help!
In her free time, Joanna enjoys hiking, studying foreign languages, crafting, spending time with her cats, playing video games, and picking out vinyls at the record store.](https://static.wixstatic.com/media/2e5b58_439168cddeec47dd8095599f7b13abad~mv2.png/v1/fill/w_142,h_151,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/team%20pics%20(2).png)
joanna hanaka
CLIENT ENGAGEMENT SPECIALIST
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bree gallina
JUNIOR DESIGNER
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Our partners
