David Tzall launched his first website about a year prior to our first conversation. While a lot of effort was placed into the website's copy and SEO, there was absolutely no brand identity, the visuals and layout needed improvement. Additionally, he had no online/marketing presence outside of his website and a few articles featured in different mental health education resources. Drawing inspiration from the Brooklyn Bridge, we crafted a strong, resonant brand identity for David. We completely updated his website to be more cohesive with his new brand and equipped him with brand guidelines, designs for business cards and an email signature, a custom marketing strategy, and marketing training, tools, and templates to empower him to execute it.